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The Article marketing Guide
“Maybe you have bought some book about article
marketing, and if you did I am sure you have noticed that you have
wasted your money on the book. That’s ok, because I have done the same.
Article marketing is a simple strategy every online marketer knows;
there are no secrets no tricks and no magic to this strategy. Maybe
there are some services to make it easier or more effective; but the
foundation of this marketing strategy will be the same.”
Article marketing is one of the most effective
marketing strategies on the internet for 2 reasons:
1.
It can generate good
quality of targeted traffic to your website directly. Most of the
traffic generated from article marketing are highly educated and serious
visitors, who look for certain information and solutions to some
problems they nay had. If you have a rich content, with helpful
information and some solutions you can easily convert those visitors to
costumers.
2.
It will increase
your website page rank, and make it indexed high in the search engines
results. Most of webmasters use article marketing to build as money back
links to their pages as possible.
Some webmasters identify the article marketing
strategy as a free effective marketing strategy, but the truth is there
is nothing free on the net. You can do it with no money but it require
good amount of your time, and we all know time is money.
I hate to approach any marketing strategy as a free or
paid strategy; the right approach is the efficiency and the Return On
Investment (ROI). For instance the Pay Per Click (PPC) marketing
strategy can be the best marketing strategy for some webmasters, when
they invest a $2000 on it and earn back $5000 to $10000. But when you
invest $100 to $500 on it with no return or even to get only $100 on
profits, I don’t consider it effective.
If article marketing take you 12 hours a week, and the
results are: no traffic with 10 to 50 back links to your site, it’s not
effective; with the 12 hours a week you can do much more than that.
For each marketing strategy there are to rule players,
you, which means how you do it, and the tools you use to do it. If you
are doing something not effective but still want to do it, you need to
change one of that rules or both of them and enhance.
Change the YOU by learning, we said earlier that there
are no secrets about article marketing, but you need to learn how to do
it effectively; reading this report is great step to do so. And change
the tools you use, sometimes using a paid service will cut off the time
you spend, and make the work done give back better results; or you need
to enhance the free tools and strategies you use.
WHAT IS ARTICLE MARKETING?
Article marketing is writing articles and distributes
them through article directories, blogs, other websites and e-zines.
There are hundreds of information seekers on the net
daily, and some of them go to articles directories to seek their
information, there they can find webmasters like you writing and sharing
their information for free.
There are 2 deferent approaches to article marketing:
1.
You can spend time
with no money at all; you can write your article and submit it manually
to all article directories and e-zines. This approach will require time
and will prevent you from doing other things that could be as or more
effective. You need to remember here that article marketing considered
as a long term marketing, it will not give you any instant results.
2.
Invest some money in
good article marketing distribution service, and spend your time wisely
and effectively; don’t waste your money on buying article, it will be
the worst investment ever. The goal behind article marketing is to
establish your own identity, and prove to online browsers that you are
an expert, in your field.
Imagine that you found an article, you liked it and
found it informative, you will try to memories the author name, and few
days later you found the same article with deferent author name. However
if you want to buy article you need to be 100% sure that these articles
are Private label Right (PLR) which were written for you only.
Buy articles only if your goal from article marketing
is to build and increase your link popularity only, you can rewrite the
articles and add your unique touch.
IMPORTANT FACT: most webmasters do not understand the
duplication problem, when you submit the same article to deferent
WebPages the page with the higher PR will be considered only, so in most
cases you will get one back link from the article. However some blogs
and websites will add its own content to the page where your article was
posted, it’s highly the case when it’s about blogs; in this case it will
be considered unique because the content of the page deferent.
Search engines define duplication between the page
(the whole page) content. In the article directories and automated
process your article will be posted in PHP page, where the extra content
from the website will be dynamic (banners, ads or main website info); in
this case your article is the whole content of the page.
In this case you need to distribute deferent and
unique versions of the same article, you don’t need to rewrite the whole
article, but changing the first paragraph with rearranging the
paragraphs will be fine (it’s also high recommended to change the title
and the last paragraph of the article, and you can use deferent author
name).
There is an online distribution service that is highly
recommended, it also distribute your articles to 1000 to 2000 websites
and blogs, and also can make each article looks unique and deferent than
the other, so you will get the maximum benefit of the article. This
service is called
Unique Article Wizard
Article distribution.
Writing a 500 word article can take you up to 10
minutes, distributing this article effectively could take you more than
2 hours (in the best case).
TIP. One of the best linking strategy I use is writing
pages on the social networks like hubpages and squidoo, and to get the
most of this strategy I also build links to these pages. When you write
a page with Squidoo, it will get a ranking fro squidoo, and by building
back links to it your ranking will increase and you can easily reach up
to 50 visits per day to your squidoo page, it a good and very targeted
traffic, you can get good prospects from these pages. So to build some
fast back links to these pages I distribute an article. That’s why I
have a powerful and fast distribution service.
Unique Article Wizard
And
iSnare!
( iSnare take more
time to approve the article but when it’s approved it will be
distributed fast to the all members).
You need a distribution service, there are hundreds on
the internet, software or member based distribution. I personally used
the member based service, and after that submit my article manually to
the high PR article directories (see this list of article directories).
One other service is the
FreeTrafficSystem
It is free and very effective, unique service.
How to research
The success of article marketing is not only how many
links you got from one article, but also how many readers did read your
article. You could have a great article but no one will read it; there
is a huge deference between what people search for in the search
engines, and what people search for in the article directories. To find
weather your topic is popular in the article directories you need to
make a research in the article directories to see what people want to
read.
Go to ezinearticles and see the first article of each
topic you are writing about, see at the end of the article, when the
article was posted and how many times it was opened. That will give you
how many hits this topic could reach per month.
It’s not enough to write and distribute articles, we
need people to read our articles and click the links to visit our
website and maybe buy from the website.
If you find out that your topics are not so popular in
the article directory, you can keep writing about these topics to
increase you link popularity; and in the other hand you can research
some other popular topics, and try to learn more about and write
articles about. And if you want to make some money of these articles you
can post some related affiliate links or build a report on some social
page, with affiliate products, and redirect your article readers to this
pages.
Here I really want to recommend some very special
service from one crazy internet marketer, his name is Cody Moya, he has
some membership service (your own articles) where you can get 1750 PLR
articles with defere nt high profitable niches, and each month you are a
member you will get 750 PLR articles and at least 5 high value reports.
And you can make fortune out of these articles and reports.
You can find a high demand articles from
Ezinarticles,
use related articles from the articles you get from
Your Own Articles,
and use your affiliate links or a link to a social network page (squidoo
lens) where you put a report with affiliate products.
TIP. While using Google some times in the first search
result you will find and article from ezinearticles, you can easily
reach that position if you can write a page on squidoo about the same
search term you used in the search. squidoo pages easily rank higher
than ezinarticles.
TIP2. Sign up now for this
FREE article marketing course
How to write articles.
To be an article writer it does not mean to be a noble
writer, you don’t need to use any fancy words and not everything you
write need to have the right grammar structure. Just use your own words
to explain the idea you want to share.
Every one of us has his own ideas strategies and his
own base of knowledge, use your own to give your readers a chance to
recognize you and identify your writing.
Most of us are not writing article themselves because
of one reason:
They don’t have any idea what to write
Here are some tips that can help you get ideas on what
to write:
1.
You need to make a
list of topics that you are interested in and you want to learn more
about. For example my list started like this: affiliate marketing,
affiliate program, success with home based business, starting a home
business, internet marketing.
After writing your list, try to organize it by writing
the most important topic first.
This list has the topics you want to learn more about,
so these topics interest you and you’ll love spending some time reading
about those topics.
2.
Now go to your
favorite search engines and look for free e-book directory, and search
for some e-books about your first topic.
Download 3 to 5 eBooks and read them, while reading make sure to take
notes, when you find any new piece of information write it down, and
when you disagree with the writer about something write it down and
write your own opinion about it. After finishing each book (free e-book
generally are very short with a few if any important information) write
a summary about the book, point out what was the new information you
have learned.
3.
Go to articles
directories like ezinearticle and search for articles on this topic,
read as money articles as you can and after reading each article, write
a summary if the article was good and informative, or a reply if the
article was not so good; writing a reply to an article is like
correcting the information, article writers are not better than you and
they may not have your knowledge about the topic but they write what
they know, and you can correct their information and write better
information.
4.
Find some forums
about the topic, mostly the first forums showed in the search engines
results are the better. Join 2 or 3 forums, and start reading some
posts; if there is any post that you feel like replying to it, then
reply, but save what you write to your computers. Read more posts and
try to share the forum member with your thoughts.
Active forum members are the best article writers I know, they use a
very simple language, short but to the point, and they always have new
ideas and strategies about their topic.
Write down any piece of information you learn, and every post you write.
5.
Go to social pages
like squidoo, hubpages, social content, e-how and self growth. Search
for your topic and see if anyone have some good informative report. With
this pages webmasters write long articles or reports to promote their
websites or products; and to do it effectively they usually use high
value information, unlike articles were webmasters uses them to build
back links. These pages can have better information than free and paid
eBooks, every webmaster in these page is trying to impress the reader to
encourage them to click the links and see the products they recommend to
support their information.
When taking notes of what you read and save everything
you write (even a reply on e-mail) you will end up with a very high
quality of PLR (Private Label Rights) content. And from only one
paragraph of these notes and contents you have, you can write an
excellent article. Writing your own article will help you establish your
own online identity, readers who will like your writing will search for
your name and seek the information you write, and look for your websites
and pages.
I know a woman who till now refuses to have her own
website, but she had an excellent reputation through her articles and
pages she build with squidoo. And for her having an online business is
all about the information and your own PLR content that you submit to
the internet. She had proved to me that she can make money and high
residual income from the internet without having a website; by only
writing valuable content.
Hope I was helpful
Resources motioned in the report:
UUnique Article Wizard
Article directories
Social networks (see a list of social networks)
Ezine articles
iSnare article destribution service
Your Own Articles
See here an example of high informative lens with
affiliate products (How
to make your breasts bigger)
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